Hey Team,

I have a very simple set of rules that I try to live by that slowly evolved over time as I began to decide what was most important to me in life. For the most part they represent not just what I should be pursuing in life but also the most efficient and effective path of pursuit. For the most part they have names that even a self-respecting motivational speaker (if there is such a thing) would be ashamed of so I’ll just be focusing on the suddenly very relevant Life Lesson #1

Since well before I ever had anything most people would call an “audience” I’ve always toted rule #1 one as:

Know Your Audience

I never meant “Audience” to mean a large group of people watching me because, frankly, even three years ago I never would have expected to be in the position in which Amtrekker put me. Instead, “Know Your Audience” always carried with it the warning that you have to present the right message to the right person. If you want to get things done it’s just silly to talk to people in authority the same way you would talk to people working beneath you.

It turns out, Life Lesson #1 now carries with it an even heavier message as, “audience” really does mean a large group of people paying attention to what I’m doing. And yet, I still feel as though I’ve dropped the ball. In starting Greatest Employee in the World I knew I was walking a tightrope in a juggling act. There was no clear audience because I would be playing to two very distinct audiences. I had to play to companies to elicit offers and to viewers to elicit, well…views.

My thinking was that if I spent my time focusing on press and company interaction then company videos would be offering up de facto fresh content for viewers…but that’s not even me talking to my audience much less knowing them.

This week’s mission is to fix all that with some exciting new stuff! If I’m amazing you’ll notice some big changes by Monday. If I’m just incredible it may be a little bit later next week. Regardless, be on the look out because I like to think I know my audience. :)

Thanks, team! I’m done.

Brett.